Sergio Hernández
Marketer from ITEMS with a background in graphic design and design thinking from Universidad Centro, leveraging over 20 years of experience in leading marketing initiatives for renowned brands including Coca-Cola, Ferrero, and Aje Group, where he held the role of Marketing Director for North Latin America.
Recognized in 2019 as a top mentor in the ITEMS Santa Fe campus entrepreneurial program, he is also known as "Tómala barbón" in the digital sphere, engaging a community of over 80,000 followers. He authored the book "El Viaje del Barbón" and hosts the podcast "El Viaje Barbón y Maduros en Apuros".
He is the founder of the Walkmen men's circle and the Movimiento platform for men's personal development with Grupo Katedra. A TEDx speaker specializing in masculinity, he is the creator of the "Life Journey Map" Method.